
Financial reForm
Design your own wallets! This project was featured in the London Design Festival 2010 as part of the the POUNDSHOP event.
Shower accessory
This design won awards in the Innocentive challenge scheme
SEE sense
A household lighting accessory, turns any light into a motion sensor light
Flatscreen display attachment
This design won awards in the Innocentive challenge scheme
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Style doctor(ate)
Currently study for my doctorate in product styling and brand perception. I am working on an new approach to evaluating design proposals that considers consumer perception recognition of brand.
Incontinence product redesign
This design won awards in the Innocentive challenge scheme
Mettler Toledo
Re-design for Metler Toledo industrial weighing equipment
Book-bags
Reconditioning old unwanted books into clutch purses.
Style doctor(ate)
Financial reForm
Incontinence product redesign
Shower accessory
SEE sense
Flatscreen display attachment
Mettler Toledo
Book-bags
I am currently studying for my Phd in product styling and brand identity. The research aims to develop a method identify aesthetic features that are most critical in consumer recognition of brand.
By doing this research I am developing an understanding of the role of product aesthetics in branding and how to manipulate them to create visually appealling products.
The research so far has consited of a number of surveys that explore links between aesthetics and brand. Further work is being undertaken in developing a design tool to support stylists during teh design process
This project in collaboration with house-hold for london design week 2010. The challeng of the project was to design and manufacture a product that could be sold for £1 at the POUNDSHOP.

The product sold is a "Make-it-yourself" wallet. Follow a few simple instructions you can create a highly personalized wallet.

This design was awarded as part of the InnoCentive crowd soucing scheme payout of $1500. Creating this solution required consideration of human factors, not just in terms of physical ergonomics, but also the emotional impact of the design.

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Another Innocentive crowd sourcing project. The brief here was to design an accessory that would be socially 'acceptable' for men to use in the shower. The proposal was an innovative package design that doubled as a shower gel dispenser.

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Intelligent lighting project. The product is a retrofitable motion sensor for use in the home.

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